Marketing Manager
🏢 Company: [The Learning Mate]
📍 Location: Remote
💰 Salary: Competitive
⏳ Type: Full Time
🎓 Experience: +3 years
📂 Category: Remote Job
Job Description:
🚀 **We're Hiring | Marketing Manager**
🏢 **Company:** The Learning Mate
📍 **Location:** Egypt
💻 **Work Model:** Fully Remote
💼 **Experience:** 3+ Years
The Learning Mate is looking for a **Marketing Manager** to lead digital marketing strategy, content, team coordination, lead generation, and measurable business growth.
This role combines **strategic marketing leadership with hands-on execution**, with a strong focus on performance, analytics, and revenue impact.
### **What You'll Do**
📈 **Digital Marketing & Growth**
* Develop and own the overall digital marketing strategy.
* Set campaign objectives, budgets, and targets across **Meta, LinkedIn, Google & TikTok**.
* Lead lead-generation, customer acquisition, and conversion initiatives.
* Review campaign performance with the Media Buyer and guide optimization decisions.
* Improve marketing funnels, conversion rates, and ROI.
* Oversee website and landing-page optimization.
📱 **Content & Social Media**
* Own the marketing content calendar across digital channels.
* Plan and oversee platform-specific content.
* Maintain a consistent brand voice.
* Identify content opportunities from market trends, product updates, and customer insights.
* Build partnerships with schools, educators, and industry organizations.
👥 **Team & Creative Management**
* Manage the Media Buyer and creative contributors.
* Coordinate **graphic designers, video editors, motion designers, and copywriters**.
* Set priorities and keep the marketing team aligned.
* Manage end-to-end production of marketing assets.
* Ensure creative work is delivered on time and aligned with business objectives.
📊 **Analytics & Performance**
* Define and track marketing KPIs.
* Analyze campaign and funnel performance.
* Produce regular reports with actionable insights.
* Run A/B tests across creatives, messaging, landing pages, and campaigns.
* Use data to continuously improve marketing performance.
Job Requirements:
✔ **3+ years** in Digital Marketing, Growth Marketing, or Marketing Management.
✔ Strong understanding of paid media strategy across **Meta, LinkedIn, Google & TikTok**.
✔ Ability to brief and manage a Media Buyer and evaluate campaign performance.
✔ Strong foundation in content marketing, social media, and digital branding.
✔ Proven experience managing people, agencies, freelancers, or creative teams.
✔ Excellent project management and organizational skills.
✔ Strong analytical mindset and experience with marketing analytics tools.
✔ Excellent written and verbal **English communication skills**.
### **Nice to Have**
⭐ SaaS, EdTech, B2B technology, or startup experience.
⭐ Experience marketing AI or education technology products.
⭐ SEO and content optimization knowledge.
⭐ Basic understanding of video storytelling and creative direction.
### **How Success Is Measured**
🎯 Qualified leads & CPL / CAC
📈 Paid campaign ROI & conversion rates
📱 Organic audience growth & engagement
🌐 Website traffic & conversion
🎥 Content production quality & velocity
📣 Brand reach & share of voice
💰 Marketing contribution to the revenue pipeline
🎯 **Ideal for Marketing Managers, Growth Marketers, Digital Marketing Leads, and Performance Marketing professionals with strong leadership and analytical capabilities.**
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