Creative Strategist / #Remote
🏢 Company: [luma Middle East]
📍 Location: Remote
💰 Salary: Competitive
⏳ Type: Full Time
🎓 Experience: 3 to 6 years
📂 Category: Remote Job
Job Description:
🚀 **We're Hiring | Creative Strategist / #Remote
📍 **Location:** Cairo, Egypt
💻 **Work Model:** Remote
🌍 **Markets:** Middle East – UAE & Saudi Arabia
🎯 **Experience:** 3–6 Years
luma Middle East is looking for a **Creative Strategist** to transform brand and business objectives into strategic narratives, creative platforms, and influencer marketing campaigns for leading brands across the Middle East.
### **What You'll Do**
🧠 Develop strategic responses to client briefs across **influencer marketing, creator campaigns, and brand partnerships**.
🔎 Analyse brands, markets, competitors, audiences, and cultural trends to uncover meaningful opportunities.
🎯 Translate business objectives and brand positioning into clear strategic directions and creative territories.
💡 Develop campaign concepts, messaging frameworks, and activation ideas grounded in strategy and insights.
📊 Conduct qualitative and quantitative research to identify audience insights and emerging behaviours.
📑 Build compelling client presentations that communicate strategic thinking clearly and confidently.
🤝 Collaborate with Creative, Campaign Management, and Partnerships teams throughout campaign development.
🎤 Present strategic recommendations internally and to clients when required.
🌍 Stay current on the **creator economy, social platforms, digital culture, and marketing innovation across MENA**.
🚀 Contribute to luma's strategic frameworks, methodologies, and intellectual property.
Job Requirements:
✔ **3–6 years of experience** in Strategy, Brand Planning, Creative Strategy, Communications Planning, or a similar role.
✔ Agency, consultancy, or brand-side experience.
✔ Strong understanding of **Middle East markets**, particularly UAE and Saudi Arabia.
✔ Deep knowledge of **Influencer & Creator Marketing** and how campaigns translate into business results.
✔ Strong understanding of branding, marketing strategy, consumer behaviour, and communications.
✔ Ability to turn strategy into **creative platforms, territories, and actionable recommendations**.
✔ Experience creating strategic presentations for clients.
✔ Strong research, analytical, storytelling, and presentation skills.
✔ Ability to manage multiple projects across different time zones.
✔ Highly organised, proactive, collaborative, and self-directed.
### **Important**
❌ This is **not** a design or art-direction role.
❌ Not a graphic/motion design position.
❌ Not a copywriting-only role.
❌ Not simply trend hunting or idea generation without strategic insight.
🎯 **Ideal for Creative Strategists, Brand Strategists, Planners, Communications Strategists, and Marketing Strategy professionals with strong MENA market knowledge and influencer marketing experience.**
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