Media Buyer - Remote
🏢 Company: [Malaeb]
📍 Location: Remote
💰 Salary: Competitive
⏳ Type: Full Time
🎓 Experience: 2 to 4 years
📂 Category: Remote Job
Job Description:
📈 **Media Buyer - Remote**
🏢 **Company:** Malaeb
📍 **Location:** Egypt
💼 **Job Type:** Full-Time
Malaeb is hiring a **Media Buyer** to lead performance marketing across major digital platforms, using data and AI-powered advertising tools to drive user acquisition, bookings, and growth.
### 🔹 What You'll Do
• Plan and execute paid campaigns across **Meta, Google, TikTok, Snapchat**, and other relevant platforms
• Set campaign strategies, budgets, audience inputs, and creative direction for automated ad systems
• Manage monthly budgets to achieve **CAC, ROAS, app installs, and booking targets**
• Audit AI-driven bidding, targeting, and budget allocation to identify wasted spend or performance drift
• Handle manual campaign builds, bid adjustments, and troubleshooting when automation falls short
• Run structured **A/B tests** across creatives, copy, audiences, and landing pages
• Partner with creative teams and AI creative-generation tools to develop new concepts
• Track **CPM, CPC, CPI, CPA, ROAS, and LTV/CAC**
• Prepare weekly/monthly performance reports for the Growth team
• Monitor platform AI updates, new ad formats, and **MENA digital media trends**
• Work with Analytics/Product teams to maintain accurate pixels, SDKs, and attribution tracking
Job Requirements:
• **2–4+ years** of hands-on paid media buying experience
• Experience with app-based, e-commerce, or marketplace products preferred
• Strong experience with **Meta Ads Manager & Google Ads**
• Experience with **Advantage+, Performance Max & Smart Bidding**
• Strong performance-data skills — Excel/Google Sheets required; SQL/BI is a plus
• Understanding of mobile attribution and **MMPs** such as AppsFlyer or Adjust
• Ability to know when to trust algorithms and when to override them
• Strong analytical and testing mindset
• Excellent English communication skills
• Arabic is a plus for the MENA audience
### ⭐ Bonus Points
• Experience with AI media-buying/creative automation tools such as **Madgicx, Smartly, or AdCreative.ai**
• Programmatic/DSP experience
• Influencer or affiliate campaign experience
• Interest in **football, padel, or grassroots sports** ⚽🎾
🤖 **This isn't just traditional media buying — it's a performance marketing role focused on working with AI-powered advertising systems while knowing when human judgment needs to take over.**
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